TikTok is currently one of the largest social media platforms in the world. Therefore, it is not shocking to think about wanting to grow on this platform. Although TikTok offers many opportunities with their algorithm, it is still difficult to grow organically.
TikTok has created the short features, where you can post short videos, and these videos can end up on the algorithm. If your video does well on the algorithm, then you also have a chance that you will get millions of views. But how exactly does it work? How can you make sure your content gets a lot of views and your TikTok account grows quickly? In this article, we will give 8 possible ways, which can support you to grow on TikTok.
How does the TikTok algorithm work?
It is no secret that the TikTok algorithm is one of the best algorithms in the world. Almost everyone can scroll endlessly on TikTok and will always like their foryou. However, how can you use this foryou to push your content itself on TikTok?
Although it is a very complex system, the idea behind it is simple. TikTok can see what content you watch and makes sure that this content keeps coming up on your for-you. When TikTok notices that you are getting a different interest, they will start pushing this type of content on your foryou as well.
TikTok can tell which content you like by seeing which content you stick around. Furthermore, they also look at your interaction, what kind of content you liked and shared. These videos are also more likely to show again.
Enough explanation about the TikTok algorithm, now comes the interesting part. Namely, how can you make sure your account gets pushed by this algorithm?
1. Create original content
It is important that you create content that is created by you. This is because TikTok has special robots that scan whether your content is original. If TikTok scans that your content has been posted before, they will not put the post on the algorithm.
This does not mean that you totally cannot use content that has already been posted on TikTok. When you edit your video yourself, from a movie, for example. Then your post still has a chance of going viral. What matters is that the exact video has never been posted on TikTok before.
Also, this doesn’t mean you shouldn’t capitalize on trends. On the contrary, do so! It’s purely about not posting a video that robots scan as “stolen” content. If that happens, there is even a chance that your account will be shadow banned.
2. Use hashtags
When you post a video, it is especially important at the beginning that you use the right hashtags. This is because TikTok knows which niche your video/account falls under when you use hashtags.
When TikTok can tell from your hashtags what kind of content it is about, they can push your content on a foryou who are actually interested in this niche. This results in your content starting to get a higher view time and interaction ratio.
The reason a high view time and interaction ratio are important is because then TikTok is going to push your content more. When your TikTok post has a lot of interaction you will get and stay on the foryou. When the post has or gets less interaction, the post will be removed from the foryou page again.
This is why it is important that you therefore show your content to the right audience right away, which can be done by using hashtags.
3. Buy TikTok interaction
As mentioned under the heading of using hashtags, the more view time and interaction your video has. The better TikTok’s algorithm finds your content. So, it can be smart, to buy interaction on TikTok.
However, it is important that you only buy organic interactions on TikTok. So, it should not be bot interactions, as the TikTok robots can scan this.
At Audience Raise, it is possible to purchase organic interaction on different platforms. Buying TikTok likes causes your like ratio to go up. When the like ratio goes up, the TikTok algorithm knows that your video is liked on average. As a result, TikTok will push your content more on the for-you page.
Note that there are multiple types of interactions on TikTok. For example, buying TikTok saves and buying TikTok shares can also help increase the interaction ratio of your content.
4. Post Consistently
An important point, that many large TikTok accounts do is to have a consistent post schedule. Although TikTok itself recommends 3 to 5 posts per day this is not necessary to go viral on TikTok
What is a must is having a consistent posting schedule. For example, your schedule might consist of a post every day at 1 p.m.
it is important to look at your target audience. For example, if your audience is most active at 3 p.m., then it is helpful to post at 3 p.m. as well. This way, you can get that extra traction at the beginning, making your video more likely to succeed.
5. Use trending background music
TikTok’s algorithm also bases which videos they push based on the background music used.
Popular audio just happens to do better on TikTok. Because TikTok likes to show videos to their users that are trending at the moment. So, when a background audio is trending, TikTok’s algorithm thinks the content with this audio is going to do well.
Finding trending TikTok audios can be done through the following ways:
- Scroll on TikTok and select audios that are doing well
- Go to the search bar on TikTok and enter “Viral sounds”
- Use the Internet. There are several websites that indicate which audios are currently trending.
6. Buy TikTok followers
If you want to grow quickly, the option of buying TikTok followers may be attractive. Buying TikTok followers is a simple and quick process.
However, it is important that you only buy real TikTok followers and do not invest money on bots. This is because bots do more harm to your TikTok account than good. In fact, TikTok is more likely to push accounts that have a good follower ratio. This means when many followers are active on your account, TikTok is also more likely to recommend your content to non-followers.
There are several providers that offer real TikTok followers. And if it is done organically, it can be a good start to boost your TikTok account.
7. Strong first 3 seconds
Every day, users scroll past millions of videos a day on TikTok. When a video doesn’t grab their attention right away, users usually scroll on. So, it’s important that the first 3 seconds of your TikTok post gives a reason to keep watching.
There are several ways to do that, however, the most common way is to provide a summary upfront. Note that this summary should be overly crafted and should create immediate interest in the viewer.
Another method is to play the highlight of the video at the beginning. So that viewers immediately see where the video is going, and why they should keep watching.
The reason this is important is because TikTok values average viewing time. When viewers immediately scroll on again, the video is going to be pulled from the foryou page. When the first 3 seconds creates attention, the average viewing time becomes higher than usual.
8. Going Live
TikTok loves accounts that go live, and when a content creator goes live often it is rewarded by the algorithm. This is because TikTok’s algorithm pushes an account faster that also goes live.
It is also the case that livestreams can get on the foryou on TikTok, resulting in potentially new followers. After all, a person can also view your other content on your page and may then decide to follow.
Want to know more about how TikTok works?
If you have more questions about TikTok, or if you are interested in learning more about any of these 8 tips. You can always contact us. You can also reach out to us for some examples or questions about our services of growing your TikTok account.
